What exactly should we call these things?

I like the commercial that has been on television lately that opens with a statement something like this: “with all the things these devices can do now, it’s a wonder we still call them phones.” Yes, it sure is. I forget what exactly the commercial is for, but the message is a good one. I remember the first phone my family purchased. I think it was about 10 years ago. It was a hideous, huge black thing that had one single line of black and white display. The only thing that it could do was make phone calls (even that was only sometimes, depending on the service it got.) But we all thought it was amazing. Surely this was the dream: a phone in your car! I think we even called it a ‘car phone’ for a while, switching to ‘cell phone’ a little later. Until I saw that commercial, I never really thought about what we call these little wonders of technology.
But Cell Phones have been calculators, watches and cameras for some time now, and it doesn’t show any sign of stopping the flow of adding applications and tools available. Phones are now being equipped with internet web browsers, Global Positioning devices and digital music players. (Once again, I borrowed those features from a commercial- http://www.guardian.co.uk/media/video/2008/aug/27/apple.advertising)
My question is when are we going to find a new word for phone? That first commercial is right- they do too much stuff to be shoe-horned into the category of mere phones.
Cell phones now have as many as 44 buttons on them to take you to all their content, and now with the age of touch-screen upon us, phones offer unlimited ways of interaction. I really think that they need a new name.
One company had a great chance to do something about it- Apple. Apple missed the boat here. The iPhone was (and is) so revolutionary that I think they could have gotten away with calling it something else rather than a phone with their customary “I’ in front of it. They could have forged a brand that would be synonyms with the product- like Kleenex or Q-tips.
In fact, Apple has already done that with their iPods. The word iPod is now interchangeable with mp3 player, as this article says, [http://www.macworld.com/article/52086/2006/07/ipodsales.html] “analysts say the iPod brand has become so synonymous with the digital music player that when average consumers decide to make the transition to digital music, they look for an iPod rather than consider the iPod product cycle or other MP3 players.” Pod didn’t really mean anything before Apple took over the word.
They could have done the same thing with their iPhones. They didn’t call their music players iMp3 Players. Instead, they pretty much carved out a new meaning for the term “pod.” Maybe something like idevice, Icall. I don’t know. That’s why they pay people big bucks to come up with catchy marketing name. But they really could have revolutionized the industry, putting all compediters who still called the things “phones” obsolete.